Context
Affective Advisory is a leading applied behavioural science consulting firm. We design human-centred, science-backed, and evidence-based strategy and policy solutions. Our consultancy applies the latest insights from behavioural economics, social psychology, and decision science to deliver impactful results.
Objective
The project aimed to rebrand and modernize the Affective Advisory website. The goal was to create a more visually appealing and user-friendly platform that prominently features a section dedicated to projects. This new section showcases selected projects and case studies, offering a comprehensive summary of successful collaborations with various organizations.
My Role
In this project, my colleague was responsible for crafting the textual content, while I handled all other aspects of the redesign. This included the visual design, layout, and overall user experience, ensuring that the new website effectively communicates Affective Advisory's services and achievements.
Deliverables
The project deliverables included the complete design and creation of the new website using Squarespace. This encompassed the development of all visual content and icons, ensuring a cohesive and modern aesthetic. The website was designed to be bilingual, available in both English and German, to cater to a broader audience.