Concept

This project was an initiative supported by the Swiss Federal Office of Energy (SFOE) to test and evaluate approaches to increase the energy efficiency of SMEs based on behavioral insights. It is one of several innovative pilot experiments emerging from the behavioral intervention catalogue and contributes to the Swiss energy strategy 2050.

Objective

How can we identify and communicate easy-to-implement and effective energy efficiency measures for Swiss hotels?

The market for energy efficiency solutions, funding programs, and advisory services is complex. Companies often struggle to find their way around which efficiency measures to choose and implement. Affective was asked to address this challenge with a human-centered perspective and identified “quick wins” for greater energy efficiency in the Swiss hotel industry.

The ultimate aim was to present simple yet effective measures increasing energy efficiency that can be implemented with little resources and in a short timeframe. Affective aimed to communicate and distribute the quick wins in a gamified way to hotels within the membership base of HotellerieSuisse (the Swiss association of the hotel and accommodation industry).

My Role

As the lead designer, I was tasked with redesigning the intervention play cards to improve both their visual appeal and usability. My primary goal was to gamify the presentation of quick wins for energy efficiency.

I focused on enhancing the layout and visual elements of the cards to make them more engaging and intuitive for users. Ensuring that the content was clear and easily understandable, even for those without a background in energy efficiency, was a key aspect of my role. Additionally, I implemented the design in three languages—German, French, and Italian—to accommodate a diverse audience. Throughout the project, I collaborated closely with the team to ensure that the design aligned with the initiative's overall objectives.

Deliverables

• Intervention Play Cards: Development of nine engaging, handy, and actionable intervention play cards (3 measures in 3 categories). The cards were designed to be downloaded or printed.
• Simple Language and Practical Instructions: The front page shows an overview of the most important features for each efficiency measure. The back includes background and practical implementation instructions.
• Multilingual Application: The cards were applied in three different languages: German, French, and Italian.